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Real estate
pol | June 3, 2026, 12:14 p.m.
When an owner decides to sell their home, they often find themselves at a crossroads: "Do I hand over my apartment to several agencies at once or is it better to opt for an exclusive model?"
The reality of today's market is stark: no matter which agency you choose, working with a commitment of trust where a single real estate agent leads the sale is, by far, the best option for the client. When your home is distributed among five or six different agencies, a devaluation effect occurs: duplicate ads appear, sometimes with different prices or sloppy photos, conveying a sense of desperation that buyers take advantage of to negotiate down. But, above all, none of these agencies will risk a large advertising budget if they don't have the security of your commitment.
However, if this is the best way, the real challenge is another: How can you choose the right agency to whom you will entrust your assets?
Before making a decision, we recommend that you do a "client test" . Put yourself in the shoes of someone looking for a home and do these key checks to distinguish leading professionals from those who simply post an ad, and above all, to avoid falling into certain commercial traps:
Before calling anyone, open Google and do a clear search, such as "immo girona" . Pay attention to the first agencies that appear in the real results (both in ads and in organic positioning). These are the real estate agencies that have clearly made a real and powerful investment in technology and positioning. It means that they do things well, that they dominate the digital world and that, therefore, they will do the best with your home so that it appears at the top in front of interested buyers.
Sometimes, international brands or large franchise chains such as Engel & Völkers, Lucas Fox, Tecnocasa or Don Piso , or even large investment fund-style corporate consultancies such as JLL (Jones Lang LaSalle), CBRE, Cushman & Wakefield or Savills , may seem like very powerful options on paper because of their name. But when it comes to the truth, the reality is different: They are gigantic, crowded, cold and focused structures for large corporations that will often charge you higher commissions and give you much less personalized treatment.
These multinationals apply standardized and aggressive big-city protocols, sometimes managed by young people without much experience in the field, and are not at all adapted to the local market . They do not know the real pulse of Girona's day-to-day life or the idiosyncrasies of each neighborhood. It is one thing to be prepared for the foreign buyer (which a good premium local agency does perfectly), and quite another to manage the local asset properly, taking care of the owner personally and without treating him as just another number in a global profit and loss statement.
This point is non-negotiable. To avoid professional intrusion, "friends" or acquaintances who say they act as agents in their free time, always require that the agency is registered and has the registered number (API) and real estate agent registration number clearly visible .
Selling a property involves a complex legal and tax bureaucracy where any mistake can cost you thousands of euros. A registered agent has the constant support of the Official Association of Real Estate Agents, which offers tax, legal assistance and first-class legal advice to protect the operation. In addition, members have civil liability insurance that covers any legal risk or incident during the process. Do not gamble your assets with someone who is not duly certified.
Go to their website and examine it. Is it a self-developed platform, fast, intuitive, mobile-friendly and has all the latest tools? Or is it the typical generic and simple WordPress template that anyone can put together in an afternoon? A quality, self-developed website is a clear demonstration that the agency takes care of its online channel , a leg that today is absolutely key and essential to connecting with solvent buyers.
A good digital showcase goes beyond traditional real estate portals. Look for their Instagram profile and YouTube channel:
Do they publish consistently?
What type of content is there? Are they photos taken with a cell phone in any way or professional, well-edited and well-maintained videos that really make you want to live in those houses? If they take care of the content on their networks, you know they will spoil the image of your apartment.
Choose any apartment from their catalog that is for sale and send them a contact email pretending that you are an interested buyer. Then, measure the times:
How long does it take to respond? (With the speed at which the world moves today, receiving a response within a few hours is vital).
How do they answer? Are they friendly, do they give you clear information and offer you facilities, or is it an automatic, cold and robotic response? The treatment you receive in this test will be exactly the same treatment that potential buyers of your property will receive.
In our area, the foreign buyer (French, Dutch, German, English...) has immense weight. Go to the "Who we are" or "Team" section of the website: check if it is a multidisciplinary team and, above all, which languages they all speak . If the agency is not prepared to serve fluently in several languages, you will be closing the door to a very high percentage of buyers willing to pay a good price for your property.
Once you've done all this digital and legal screening, it's time to finalize the work on the ground. Stay with the two finalist agencies and ask them for a valuation of your property .
This assessment must be free of charge and, above all, in person . Avoid those who give you a price by eye from an office or with an automatic computer program. A true professional must travel, see the finishes, the light, the state of conservation of the building and know the details firsthand. If an agency gives you excuses for coming, it is automatically out of the game. When the two finalists come to your home, you will immediately see their rigor, their humane treatment and which one of them gives you the real security you need.
The word "exclusive" may command respect, but you don't have to tie your hands forever. The best formula is to let the agency you have chosen work completely alone for a period of 3 or 4 months . A prudent amount of time to prove its worth.
During this time, the real estate agent must demonstrate their professionalism to you day by day. How? By keeping you up to date with constant data and statistics. A professional advisor will report to you on a recurring basis on the number of visits made, contacts received, the performance of advertisements on portals and the impact on social networks.
Nowadays, leading state-of-the-art real estate companies (like us at immogirona.com ) have automated systems where, through a simple private link for your property , you can check in real time and from your mobile how many visits and interactions your home is having.
If you go through this trial period and the agency doesn't give you this information in a transparent way or you see that they're not moving, change without hesitation. But if they comply, you'll see how working with a single professional interlocutor is the fastest and most profitable way to sell your home.
Conclusion: Don't hand over your home blindly or be dazzled by the logos of large multinationals. Do your research, choose a registered agency (API) and zero-mileage with technological power, give them a 3-month vote of confidence under scrutiny and evaluate their transparency. The success of the sale depends on this.